4 out of 5 use the Web for Used Car Searches
According to HPI, 84% of people prefer to search for used cars online. The new research also claims that people prefer to buy privately, as they feel they get a better deal than buying through a dealer.
Half of the people questioned, thought that their car of choice would be cheaper online, and 30% thought they would get the best deal at a car auction.
Only 10% would choose franchised dealers or car supermarkets.
Daniel Burgess, managing director at HPI, said: “With consumers generally now browsing and buying online, not just by PC but by smartphones and tablets, those dealers that treat their website as secondary now need to be taking steps to shift its priority.”
